Diwali 2025 Shubh Muhurat: Shop during these lucky hours for prosperity!

The week before Diwali always feels electric. Streets glow, homes sparkle, and there is a certain excitement in the air that money can’t quite buy. But beneath the fairy lights and festive chaos, there’s a quiet, ancient rhythm guiding it all: the rhythm of muhurats, or auspicious timings.

Shopping during the Diwali shubh muhurat isn’t just a tradition. It is an act of aligning yourself with the universe. The belief is simple: when you buy new things at the right time, you welcome not just possessions but prosperity, blessings, and renewed energy into your home. This year, Diwali 2025 brings particularly powerful hours for shopping and investment. Here’s everything you need to know to make the most of them.

The Spirit of Diwali Shopping

Diwali, the festival of lights, celebrates victory, renewal, and abundance. It is the time when people invite Goddess Lakshmi, the bringer of wealth and fortune, into their homes. That’s why shopping isn’t just a festive habit. It’s part of a larger spiritual practice: a way to honour change, progress, and gratitude. Every diya, utensil, or piece of jewellery you buy carries energy. When purchased at the right hour, it amplifies positive vibrations and multiplies wealth.

Shubh Muhurat Before Diwali: Dhanteras 2025

The first and most important shopping day before Diwali is Dhanteras, which falls on Monday, October 18, 2025.

Dhanteras marks the birth of Lord Dhanvantari, the divine physician and symbol of health, wealth, and healing. It is the most auspicious day to buy gold, silver, kitchenware, and utensils, as these represent continuity and prosperity.

Dhanteras Shopping Muhurat 2025

Afternoon: 12:18 pm to 4:23 pm

Evening: 5:48 pm to 7:23 pm

Night: 8:57 pm to 1:41 am

These windows are perfect for making your first Diwali purchases, whether it’s a new piece of jewellery, a brass utensil, or even a broom to sweep away negativity. If you plan to buy big items like electronics or furniture, these muhurats bring smooth, obstacle-free beginnings.

Shubh Muhurat for Shopping on October 19, 2025

If you are planning to begin your festive shopping a day before Diwali, Sunday, October 19, 2025, offers several auspicious time windows. This day falls under Chaturdashi Tithi, which begins at 1:51 pm. The morning hours before that are especially favourable for light shopping and household preparations.

Best shopping periods for October 19, 2025:

Morning Muhurat (Chara, Labh, Amrit): 9:05 am to 12:18 pm

Afternoon Muhurat (Shubh): 12:18 pm to 2:30 pm

Evening Muhurat (Labh, Amrit): 5:00 pm to 8:00 pm

These hours are considered ideal for buying gold, silver, home décor, utensils, and puja items ahead of Diwali. Purchases made during these windows invite prosperity and prepare the home to welcome Goddess Lakshmi the next day.

Shubh Shopping Muhurat on Diwali 2025

For those who want to align every purchase with planetary harmony, here are the shubh shopping hours around Diwali day (October 20):

Morning (Chal, Labh, Amrit): 09:05 am to 01:28 pm

Afternoon (Shubh): 02:55 pm to 04:20 pm

Evening (Puja Muhurat): 07:08 pm to 08:18 pm

If you buy gold, silver, utensils, or puja essentials during these slots, the positive energy multiplies. For household goods and clothes, the morning hours bring ease and stability. For wealth-related purchases, the afternoon period is ideal.

What to Buy During the Shubh Muhurat

Diwali shopping is more than consumerism. It’s symbolic. What you buy reflects what you want to invite into your life.

1. Gold and Silver: Gold signifies wealth that lasts through generations, while silver represents purity and protection. Coins engraved with Goddess Lakshmi or Lord Ganesha are ideal for this time.

2. Utensils and Home Items: Utensils are symbols of nourishment. Buying them on Dhanteras or Diwali invites abundance in the kitchen, the heart of the home. Prefer brass, copper, or steel items.

3. Clothes and Jewellery: Wearing new clothes signifies renewal. Choose colours like red, yellow, or green that represent prosperity. Jewellery, even in small amounts, enhances the energy of abundance.

4. Idols and Puja Essentials: Bring home new Lakshmi-Ganesha idols, diyas, incense, and kalash. Buying these during the shubh muhurat enhances their divine vibration and brings harmony.

5. Gifts and Décor: When you shop for gifts during auspicious hours, your intentions of love and care get magnified. Lamps, rangoli colours, torans, and eco-friendly décor bring positive energy into every corner.

What to Avoid Buying on Diwali

Not everything brings good luck. Some items are best left untouched during the festival:

Iron objects can attract stagnant energy.
Broken or damaged goods should never be purchased.
Sharp items like knives and scissors are thought to create conflict.
Oil and black-colored goods are linked to planetary imbalance.
Old or second-hand items go against the spirit of new beginnings.

Keep your Diwali clean, fresh, and filled with items that inspire growth.

Simple Rituals to Enhance Prosperity While Shopping

Begin with gratitude. Before leaving home, fold your hands toward your puja space and ask Goddess Lakshmi to guide your purchases.
Keep a silver coin or basil leaf in your wallet. Both invite wealth and clarity.
Light a diya before you step out. It clears energy and strengthens intent.
End the day with thanks. Offer your first item near your home temple before use.
These little acts connect your material actions with divine energy.

Diwali 2025 brings a rare harmony of planets and timing. With Jupiter’s exaltation in Cancer and the Sun’s transit through Libra, the energy of balance and expansion fills this season. Whether you buy something small or invest in something big, do it with awareness and gratitude. The shubh muhurat is about intention. When your heart and hour align, everything you buy carries divine energy.